CAT - About the Brand

CAT Sunglasses and Glasses

While Caterpillar was founded in 1925, "CAT" was not used as a trademark until 1949 when it began appearing on machine trade dress. In 2012, the CAT brand was relaunched through a recommitment to Caterpillar's stronger brand strategy and a new articulation of the CAT brand promise: "A champion for your enduring success."The CAT business model revolves around the promise of total life cycle value. CAT products are designed with superior quality, unsurpassed reliability and durability which are now reflected in their eyewear brand.