Ducati - About the Brand

Ducati Glasses and Sunglasses

The world's most attractive motorcycles are the result of a deep commitment to racing competitions, they are the purest expression of refined skill, unmistakable design and above all, a great passion for bikes.

Ducati is proud to represent Italian industry - the essence of Italian style shows through the design of each bike, Sinuous, seductive and flexible lines with a permanent, timeless quality that sets an unsurpassable standard. Ducati Bikes - in over 60 nations throughout the world these models dominate the dreams of the most ardent motorcycle enthusiasts.

The Desmodromic valve control system, the steel tubular Trellis frame, the L-Twin engine and the unmistakable sound of the power unit - these are the distinguishing features that underline the uniqueness of the a Ducati. 

The list of Ducati's bikes victories is proof of the value of their working philosophy; in the World Superbike Championship, Ducati has won 15 out of the last 18 Riders' titles and 16 manufactures titles, while in the 2007 MotoGP championship - less than four years after Ducati's debut in the series - Ducati's Desmosedici GP7 topped the world Riders and Manufacturers' rankings. 

The story of the Ducati dream, which began in Bologna in 1926, is recounted at the Ducati Museum. Here the stories of legendary bikes and rides are told and a pure passion for performance and excellence permeates the air. A passion that travels fast, opening new roads and creating history. 

Ducati Eyewear

The spirit of the 92-year-old Italian motorcycle manufacturer transcends the mechanical. Whether experiencing the ultimate in thrills on a Monster or supporting the works riders at Mugello for the MotorGP, the same red passion courses through the veins of Ducati's enthusiasts the world over. For the first time, the engineering prowess, soul and style of Ducati has been realised in performance optical and sunglass collections. Like a Panigale or a Hypermotard, the collections are a perfect mix of form and function suitable for both Ducati owners and fans. Each frame has been designed so that it can be worn underneath a crash helmet. 

Racing Team Moto GP

Ducati announces the MotoGP 2018 Racing Team, with Jorge Lorenzo and Andrea Dovizioso.

Brand Ambassador

Ducati's ambassador for Ducati Eyewear is Andrea Dovizioso, professional motorcycle racer in MotoGP World Championship for the Ducati Team. He has also designed his own "Ducati Signature Style" sunglasses.